The third edition of Hubbard’s Strategic Management specifically recognises and addresses the new strategic environment that organisations will face moving into the future. The text is written primarily for students studying under an Australian or New Zealand curriculum, whether locally or in Asian countries, but assumes an international perspective. The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual principles are being developed. Postgraduate students seeking a more conceptual understanding will also find this emphasis valuable, and those with managerial experience will appreciate the book’s continued practical and usable orientation.
New To This Edition
- NEW! The issue of sustainability has now been integrated into all relevant chapters.
- NEW! Twelve new cases have been written, covering a wide variety of international countries, situations, industries and organisation types, as well as Australian organisations. Cases include contributions from the renowned Richard Ivey School of Business.
- Current perspectives offered by new co-author, John Rice, has strengthened the resource-based view, knowledge management and innovation areas.
- NEW! Now with a Companion Website, students can benefit from an online study guide that has new cases added each year.
